Masculinity, Identity and Online Influence

Dr Sophie King-Hill

Dr Sophie King-Hill is an Associate Professor at the Health Services Management Centre, University of Birmingham. Her research focusses on the sexual behaviours and assessment of children and young people, sexual health, sibling sexual behaviour-abuse, misogyny, relationships, sex and health education (RSHE), young men and masculinities, and youth voice. Her work is cross-sector and cross-disciplinary, with a strong emphasis on participatory and co-design methodologies involving young people. Alongside this Sophie is a Policy Fellow for the UK governments Cabinet Office, where she supports on harm reduction strategies. Sophie is also the author of the 2025 book ‘Reframing Masculinity for Young men and Boys: We’re in this together.